Pranjal Chawan
Helping businesses grow by creating scalable and high impact AI powered UX solutions
Career Summary
UX Leader with over two decades of expertise in user-centric digital experience design across BFSI, Manufacturing, Telecom, E-learning, Oil & Gas, Insurance, Advertising, and Media industries. A strategic thinker and problem solver, adept at translating business goals into scalable product solutions while optimizing usability and driving UX innovation.
- 60% increase in daily Fixed Deposit bookings (5,000 → 8,000) within 3 months for Axis Bank through research-driven UX redesign, customer segmentation, and journey optimization, without backend modifications
- 200% increase in mobile app usage (30% → 90%) for Holcim Cement UK by applying user research and behavioral insights to identify motivation gaps, leading a gamification strategy that accelerated user adoption
- Improved task efficiency by 40% for Reliance Jio's customer channels through UX strategy transformation, journey mapping, information architecture, and interaction design
- Recognized by Atlas Copco with the "Best Designer" Award for Project Falcon for delivering a high-impact customer experience solution
Experience
Lead UX Designer @ Birlasoft Ltd.
- Contributed to a 20% reduction in load time by modernizing UI frameworks with AI-driven design components and accessibility-focused patterns for Project NOV-Revolution
- 60% increase in daily Fixed Deposit bookings (5,000 → 8,000) within 3 months for Axis Bank through research-driven UX redesign, customer segmentation, and journey optimization, without backend modifications
- 200% increase in mobile app usage (30% → 90%) for Holcim Cement UK by applying user research and behavioral insights to identify motivation gaps and leading a gamification strategy that accelerated user adoption
- Achieved a 30% reduction in user friction on the GE-SFDC project by championing design thinking, usability testing, and heuristic evaluation
- Reduced redundancy by 40% and improved consistency on the Ultratech Partners Connect project by establishing a centralized enterprise design system with reusable components and UI patterns
- Achieved 100% buy-in from stakeholders by designing and developing an end-to-end MVP prototype in Figma, validating key workflows and building confidence in the product vision
Manager (UI/UX) @ Capgemini India Ltd.
- Recognized by Atlas Copco with the "Best Designer" Award for Project Falcon for delivering a high-impact customer experience solution, demonstrating excellence in enterprise UX and UI innovation
- Improved task efficiency by 40% for Reliance Jio's customer channels by defining a UX strategy transformation — journey mapping, information architecture, and interaction design to streamline navigation
- Reduced design inconsistencies by 50% on the Mercedes Benz project by architecting a unified enterprise design system with reusable components and interaction patterns across multiple modules
Career Progression
Progressed through diverse roles from Sr. Assistant (EDP) to Team Lead across Samsonite India Ltd., Zap Netgains Pvt. Ltd., Silverline Technologies Ltd., ADD Corporation Ltd., Sri Adhikari Brothers Television Network Ltd. (SAB TV), Capgemini India Ltd., and Shubh Creatives — gaining broad experience across technology, digital design, UX/UI, and team leadership.
Skills
Design & UX
Leadership & Collaboration
Tools
Education
Diploma in Web Designing, Application & Web Marketing
Zap Infotech Pvt. Ltd.
Master's Diploma in Software Engineering
Aptech Computers Ltd., Mumbai
Bachelor's Degree in Science (B.Sc.)
Mumbai University
Certifications
Certified Core UX Design
Xperience Wave · Currently pursuing
AI Generalist
House of Edtech
Executive Program in Data Driven Product Management
IIT Guwahati
Business English Certification – II
Cambridge University
Awards
Best Designer Award — Project Falcon
Atlas Copco